Text Book Marketing Management (14e Edition)
Type
E-Book
Authors
ISBN 10
0273753363
ISBN 13
9780273753360
Category
Marketing
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Publication Year
2017
Publisher
Pages
200
Series Name
Description
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. - from Amzon
Number of Copies
2