Marketing Channels: A Management View

Type

Book

Authors

Bert Rosenbloom

ISBN 10

0324186932

ISBN 13

9780324186932

Tags

Marketing, Investments, Schools & Teaching, Education

Description

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry. - from Amzon

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