Marketing

Type

Book

Authors

Joel R. Evans

Barry Berman

ISBN 10

0023344016

ISBN 13

9780023344015

Tags

Economics, Management & Leadership, Advertising, Marketing

Description

Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans. - from Amzon

Number of Copies