Modern Marketing (M + E Business Handbook)

Type
Book
Authors
ISBN 10
071210853X 
ISBN 13
9780712108539 
Category
Marketing  [ Browse Items ]
Publication Year
1993 
Pages
352 
Description
The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments. - from Amzon 
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