Services Marketing (5th Edition)
Type
Book
Authors
ISBN 10
0073380938
ISBN 13
9780073380933
Category
Marketing
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Publication Year
2008
Publisher
Pages
736
Description
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition. - from Amzon
Number of Copies
1
