CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card)

Type

Book

Authors

Barry J. Babin

Eric Harris

ISBN 10

0324379749

ISBN 13

9780324379747

Tags

Consumer Behavior, Research, Marketing

Description

CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With CB, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course. - from Amzon

Number of Copies