International Business: Strategy, Management, and the New Realities
Type
Book
Authors
ISBN 10
0131738607
ISBN 13
9780131738607
Category
Management
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Publication Year
2007
Publisher
Pages
704
Description
KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today. The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide. This text is for business students and professionals interested in learning about the impact of international business and emerging markets. - from Amzon
Number of Copies
1
