Research Methods for Business: A Skill-Building Approach, 2nd Edition

Type

Book

Authors

Uma Sekaran

ISBN 10

0471618896

ISBN 13

9780471618898

Tags

Management & Leadership, Education & Reference, Operations Research, Research & Development, Economics

Description

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more. - from Amzon

Number of Copies