Understanding Business

Type

Book

Authors

William G. Nickels

ISBN 10

0256140545

ISBN 13

9780256140545

Tags

Management

Description

Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text. - from Amzon

Number of Copies