Sales Management: Concepts, Practices, and Cases (Mcgraw Hill Series in Marketing)
Type
Book
Authors
ISBN 10
0070326525
ISBN 13
9780070326521
Category
Marketing
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Publication Year
1994
Publisher
Pages
564
Tags
Description
Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force. - from Amzon
Number of Copies
1
