Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)

Type

Book

Authors

David W. Cravens

ISBN 10

0256214387

ISBN 13

9780256214383

Tags

Management, Marketing

Description

The author of this text argues that the role of strategic marketing in business performance is demonstrated in the market-driven strtategies of successful organizations competing in a wide array of product and market situations. The escalating importance of providing customer satisfaction, responding to diversity in the marketplace, developing new products and recognizing global competitive challenges require effective marketing strategies for gaining and keeping a competitive edge. The text examines the concepts and processes for gaining competitive advantage in the market place. - from Amzon

Number of Copies