Understanding Customers (Marketing Series: Student)
Type
Book
Authors
ISBN 10
0750623225
ISBN 13
9780750623223
Category
Business Communication
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Publication Year
1997
Publisher
Pages
414
Description
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. - from Amzon
Number of Copies
1