Meeting Customer Needs (Institute of Management Foundation)

Type

Book

Authors

Ian Smith

ISBN 10

0750606681

ISBN 13

9780750606684

Tags

Management & Leadership, Research, Sales & Selling, Education & Reference, Customer Relations, Purchasing & Buying, Research & Development, Marketing

Description

Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services. - from Amzon

Number of Copies