Sales Management

Type

Book

Authors

William C. Moncrief

Shannon Shipp

ISBN 10

0673469034

ISBN 13

9780673469038

Tags

Management & Leadership, Sales & Selling, Entrepreneurship, Marketing, Economics, Sales

Description

The authors of this text approach sales management from a macro view that analyzes the management of the sales effort within the complete marketing communications process. Special attention is given to the increased importance of technology and how sales managers can effectively use it to heighten their effectiveness. - from Amzon

Number of Copies